About Me
I'm Yifan, a visual communication designer and researcher with a Ph.D. from Tsinghua University. Over the past decade, I've focused on how intelligent technologies can foster new forms of visual interaction. My design philosophy centers on clarity, usability, and joy. I believe in system thinking and aim to create experiences that are simple, consistent, and impactful.
Selected Experience
- Product Designer, Rockhood.aiLeading brand, UI, and product design for an AI-powered conversational real estate platform.
- UX Designer, Tsinghua Future LabDesigned user journey maps and AI tools for senior care and natural language interaction.
- Design Intern, Baidu / Alibaba / SenseTimeExplored large-scale product systems and AI-driven interfaces across different industry contexts. Gained experience working within cross-functional teams and understanding real-world design constraints.
Education
- PhD in Visual CommunicationResearch in intelligent design, ancient character innovation, and speculative AI interfaces.
- MA in Visual CommunicationFocus on revitalizing traditional culture through virtual exhibitions and visual systems.
- BA in Visual CommunicationTrained in fundamental design skills: logo design, typography, packaging, and motion graphics.
Projects
- Central Asian Cultural Cookbook
- Digital Oracle Bone Script Project
Exhibitions
- National Graphic Design Exhibition (Selected / Finalist)
- Tianjin Youth Art Season (Selected Work)
- Chinese Character Interactive Festival
Awards
- Shenzhen Global Design Award (Excellence Award / Kunpeng Award)
- BIAF Busan International Art Festival (Silver Award)
Activities
- Tsinghua International Art & Design Education Conference (Volunteer)